Basis began with the vision of bridging the knowledge and trust gaps that women face while making financial decisions. While the number of financially independent women are on the rise in today’s society, there is just as much the absence of consumable content around helping them make informed decisions about their money. This was a gap that Founder and CEO Hena wanted to fill, and thus Basis was born.
Founded in 2018 by Hena Mehta and Dipika Jaikishan, Basis aims at building a future where women can make financially well-informed and independent decisions for themselves. This can be achieved through curated learning modules and educational content, community based outreach programmes and goal focused groups guided by secure networks of women guiding one another.
So no matter where you are in your financial journey, Basis will always be useful.
Download the app and join the Basis Community!
Meet The Team
Hena spent over eight years in FinTech both in the US and in India before founding Basis. She has a BSE in Computer Science from the University of Pennsylvania and an MBA from The Wharton School.
Dipika has over a decade's experience with wealth management and FinTech in India, having conducted 1200+ financial wellness workshops. At Basis, she leads investment and advisory.
A full-stack developer, Mayank helps build the Basis app to enable you to learn, discover about finance and invest. An outdoor man, Mayank enjoys mountaineering and bike riding.
Kajol is a Software Engineer at Basis. She has always been passionate about empowering women to learn and grow. She enjoys singing and writing.
Ashu works as Product Manager. She is responsible for building, managing and implementing products through research and strategic planning.
She is a Travel Buff and diligent Dancer and Painter.
Anish builds the front end of the Basis platform to make investing a hassle-free experience for you. A die-hard Harry Potter fan and proud Slytherin he will fight you if you think writing code is not art.
Akshat keeps track of all the data and metrics to help analyse growth and make better decisions for Basis. He is a poet and is working on a book currently. He likes keeping life mysterious and believes in living life in incognito mode.
Hari brings alive Basis' offerings for your investments and financial learning through a simple & effective experience. When he isn't designing, as a die-hard football fan he watches matches of his favourite football team - Liverpool.
Dipika has spent the past few years building successful companies in the Ed-tech and Fin-tech space. She is passionate about building brands through impactful content. She handles Growth and Content at Basis. She is a crochet artist, speaks French and is an animal advocate.
Tanya has spent the last couple of years building and engaging communities, she is passionate about understanding the importance of forming genuine connections. Tanya handles community engagement and partnerships at Basis
Sounds exciting? Join us!
We believe in transparency, humility and ownership in whatever we do. We are non-hierarchical and encourage free-flowing feedback amongst all teams.
We are highly driven by data which shapes all our initiatives. At the same time, we are all story-tellers at heart and are constantly looking out for real-life inspiration (it’s all around us!). We believe in respecting one another’s thoughts, knowing that there is always room for improvement.
Our community comes first, no matter what. We have our customer’s best interests in mind while providing any kind of financial advice. This is something we follow whether it is a feature on the app, in-app learning modules, workshops or social media.
Basis is a new-age workplace which gives you a chance to be a part of a great product, yes, but to also shape the lives of millions of women and create real impact.