Basis began with the vision of bridging the knowledge and trust gaps that women face while making financial decisions. While the number of financially independent women are on the rise in today’s society, there is just as much the absence of consumable content around helping them make informed decisions about their money. This was a gap that Founder and CEO Hena wanted to fill, and thus Basis was born.
Founded in 2018 by Hena Mehta and Dipika Jaikishan, Basis aims at building a future where women can make financially well-informed and independent decisions for themselves. This can be achieved through curated learning modules and educational content, community based outreach programmes and goal focused groups guided by secure networks of women guiding one another.
So no matter where you are in your financial journey, Basis will always be useful.
We believe in transparency, humility and ownership in whatever we do. We are non-hierarchical and encourage free-flowing feedback amongst all teams.
We are highly driven by data which shapes all our initiatives. At the same time, we are all story-tellers at heart and are constantly looking out for real-life inspiration (it’s all around us!). We believe in respecting one another’s thoughts, knowing that there is always room for improvement.
Our community comes first, no matter what. We have our customer’s best interests in mind while providing any kind of financial advice. This is something we follow whether it is a feature on the app, in-app learning modules, workshops or social media.
Basis is a new-age workplace which gives you a chance to be a part of a great product, yes, but to also shape the lives of millions of women and create real impact.